Content Strategy
for Marketing Automation
THIS COURSE WILL LAUNCH LATER IN 2019
Learn how to leverage content to skyrocket the results of your automation platform
If you use marketing automation, you need to adapt your content strategy to get the most out of your marketing automation platform.
This course will teach you how your content can be optimized to produce better results together with marketing automation. Learn how to orchestrate social media, blog posts, lead magnets and email copy to amplify the overall result of your marketing automation concept.
In this course you will learn:
- Define buyer personas
- Content mapping
- The customer journey map
- The right type of content at the right time
- Content clusters
- Social media posts
- Strategic content
- Create a high-performing marketing concept
Build a content strategy that amplifies your marketing results!
Your Instructor
Magnus is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on marketing with artificial intelligence.
He has spent the past 20+ years in the global software industry, co-founded an international software company and built a distributor network covering 50 countries.
Additionally, Magnus has published many popular books on Internet marketing, Marketing Automation, Entrepreneurship, and Artificial intelligence, including Mastering Online Marketing and Data-Driven Marketing with Artificial Intelligence.
Magnus lives in Sweden and is a sought-after speaker for seminars and conferences in Japan, South Korea, Taiwan, throughout Europe and the USA. He is the marketing automation trainer at the Swedish federation of marketers and he is also the founder and editor of the blog www.unemyr.com/blog, a leading resource for marketing automation.