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Marketing Automation Made Easy
Introduction
Welcome! (0:41)
How to navigate and track progress (0:29)
How to get support
Understanding internet marketing [introductory level]
Introduction to this module (0:32)
The customer's mental process (1:40)
How Internet marketing does (not) work (1:57)
Why your website should be like an iceberg (2:14)
The relationship between marketing content and marketing automation (2:07)
What is inbound/content marketing? (3:38)
The marketing funnel and the customer journey (3:58)
Quiz
Do you have any questions on this module?
What is marketing automation? [introductory level]
Introduction to this module (0:45)
What is a marketing automation system? (9:49)
The importance of integration (2:29)
Examples of vendors (0:56)
How to determine what systems your competitors use (1:40)
Quiz
Exercise: Competitor intelligence
Do you have any questions on this module?
Lead generation and nurturing [introductory to intermediate level]
Introduction to this module (0:48)
Build a lead generation system (8:19)
Advanced lead generation strategies (7:38)
Sending follow-up email sequences (3:05)
RSS blog notification emails (1:50)
Design editors and hosting (11:53)
Quiz
Exercise: Lead magnet coverage analysis
Exercise: Lead magnet inventory
Exercise: Find and study your RSS feed
Do you have any questions on this module?
Lead management [intermediate level]
The contact database (3:23)
Lead lifecycle stages (5:22)
Lead scoring (4:29)
Static and dynamic segmentation (5:22)
Quiz
Exercise: Custom fields
Exercise: Lead lifecycle stages
Exercise: Lifecycle stage advancement criteria
Exercise: Lead scoring model
Do you have any questions on this module?
Tracking online behavior [advanced level]
Tracking website activity (7:28)
Tracking email activity (3:25)
Tracking geographical location (2:24)
Tracking video watching behavior (2:20)
Quiz
Exercise: Geotracking
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Dynamic marketing objects [advanced level]
Dynamic forms and progressive profiling (1:58)
Adaptive CTA's (3:07)
A/B testing and multivariate testing (2:28)
Content personalization (3:16)
Quiz
Exercise: Progressive profiling and dynamic forms
Exercise: Define adaptive behavior for dynamic CTA's
Exercise: Dynamic email and web content
Do you have any questions on this module?
Automation workflows [advanced level]
Introduction to this module (2:01)
Trigger-events and re-enrollment (3:46)
Flowchart logic and conditional execution (3:22)
Exercise: Design your automation flowcharts
Do you have any questions on this module?
Building sales funnels and automations [advanced level]
Introduction to this module (1:25)
Putting it all together Into sales funnels and automations (1:52)
The secret formula: Building high-performing marketing automation concepts (1:12)
Lead magnet based sales funnels (2:52)
Webinar-based sales funnels (3:32)
Sales automation using lead scoring (1:53)
Pageviews as tripwire and automation triggers (3:09)
Distributor notifications and management (2:55)
Lead lifecycle stage update (3:04)
Interest based nurturing (1:50)
Abandoned shopping cart management (1:31)
Funnel hacking
Exercise: Forms coverage analysis
Excerise: Make a funnel hack
Do you have any questions on this module?
eCommerce [advanced level]
Discount coupon codes (1:33)
Abandoned shopping cart management (2:24)
RFM analysis (1:29)
Product recommendation engines (1:26)
Urgency generators (4:09)
Do you have any questions on this module?
Integrate external systems [advanced level]
Introduction to this module (0:54)
The secrets of systems integration (2:15)
Video marketing platforms (4:30)
Live and on-demand webinars (2:52)
Data-driven marketing (3:01)
IoT and marketing: Let machines control your marketing (3:46)
Quiz
Exercise: Find integration opportunities
Do you have any questions on this module?
Email marketing [introductory level]
Opt-in strategies (2:57)
Train your recipients' spam filters (1:10)
Deliverability and spam filters (4:36)
Open rates (2:06)
Click-through rates (2:14)
Spam flagging and unregister rates (1:48)
Legislation (2:40)
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Social media automation [intermediate level]
Social media marketing (4:23)
Scheduling robots (3:42)
Harvest leads from OPC (1:55)
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Measuring results [advanced level]
Setting goals and KPI's
Dashboards and reports (2:42)
Campaigns (1:50)
UTM tags (3:27)
Do you have any questions on this module?
BONUS BOOKS
Free access to my book "Data-Driven Marketing with Artificial Intelligence"
Free access to my book "Mastering Online Marketing"
BONUS MODULE: Sales automation
Introduction to this module (0:35)
Automate your sales process (5:07)
Do you have any questions on this module?
What's next?
Let us know what pages you want us to review
But I don't have time to build all this!
Tools you might want to use
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Legal matters
Get legal advise from your lawyer - GDPR and more
Disclaimer
Teach online with
Setting goals and KPI's
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