Understanding internet marketing [introductory level]
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Introduction to this module (0:32)
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The customer's mental process (1:40)
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How Internet marketing does (not) work (1:57)
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Why your website should be like an iceberg (2:14)
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The relationship between marketing content and marketing automation (2:07)
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What is inbound/content marketing? (3:38)
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The marketing funnel and the customer journey (3:58)
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Quiz
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Do you have any questions on this module?
What is marketing automation? [introductory level]
Lead generation and nurturing [introductory to intermediate level]
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Introduction to this module (0:48)
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Build a lead generation system (8:19)
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Advanced lead generation strategies (7:38)
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Sending follow-up email sequences (3:05)
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RSS blog notification emails (1:50)
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Design editors and hosting (11:53)
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Quiz
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Exercise: Lead magnet coverage analysis
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Exercise: Lead magnet inventory
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Exercise: Find and study your RSS feed
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Do you have any questions on this module?
Lead management [intermediate level]
Tracking online behavior [advanced level]
Dynamic marketing objects [advanced level]
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Dynamic forms and progressive profiling (1:58)
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Adaptive CTA's (3:07)
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A/B testing and multivariate testing (2:28)
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Content personalization (3:16)
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Quiz
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Exercise: Progressive profiling and dynamic forms
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Exercise: Define adaptive behavior for dynamic CTA's
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Exercise: Dynamic email and web content
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Do you have any questions on this module?
Automation workflows [advanced level]
Building sales funnels and automations [advanced level]
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Introduction to this module (1:25)
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Putting it all together Into sales funnels and automations (1:52)
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The secret formula: Building high-performing marketing automation concepts (1:12)
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Lead magnet based sales funnels (2:52)
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Webinar-based sales funnels (3:32)
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Sales automation using lead scoring (1:53)
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Pageviews as tripwire and automation triggers (3:09)
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Distributor notifications and management (2:55)
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Lead lifecycle stage update (3:04)
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Interest based nurturing (1:50)
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Abandoned shopping cart management (1:31)
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Funnel hacking
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Exercise: Forms coverage analysis
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Excerise: Make a funnel hack
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Do you have any questions on this module?
eCommerce [advanced level]
Integrate external systems [advanced level]
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Introduction to this module (0:54)
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The secrets of systems integration (2:15)
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Video marketing platforms (4:30)
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Live and on-demand webinars (2:52)
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Data-driven marketing (3:01)
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IoT and marketing: Let machines control your marketing (3:46)
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Quiz
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Exercise: Find integration opportunities
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Do you have any questions on this module?
Email marketing [introductory level]
Social media automation [intermediate level]
Measuring results [advanced level]
BONUS BOOKS
BONUS MODULE: Sales automation
What's next?
Legal matters
